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Writing Credits

Writing Credits - Susan Daffron

Susan Daffron is the award-winning author of more than 70 articles that have appeared in national magazines. She also has written more than 200 newspaper articles, approximately 1,500 online articles, web copy, autoresponders, newsletters, and courseware for online training classes.

Susan is also the author of a number of books including Publicity to the Rescue, Funds to the Rescue, Publishize, Happy Hound, Happy Tabby, the Logical Tips series, and How to Use PowerPoint 2000 (Sams). She also was the author of the Word chapters for Microsoft Office Expert Solutions (Que).

She is the co-author with James Byrd of Web Business Success and Vegan Success. A list of writing credits appears below.

Many of the print articles are restricted by copyright, so we can't publish copies here. You may be able to find some articles in the archives on the magazine sites that have links below. To see online writing samples, you can visit Logical Expressions sites using the links in the Online Training/Web Site Content section.

• Books
• Magazine & Newsletter Articles
• Newspaper Columns
• Online Training/Web Site Content

Books

• Publicity to the Rescue: How to Get More Attention for Your Animal Shelter, Humane Socieity, or Rescue Group to Raise Awareness, Increase Donations, Recruit Volunteers, and Boost Adoptions by Susan C. Daffron. Most people think about publicity in the context of bringing people to events or raising money. But publicity can bring you other benefits as well. You can use simple and affordable publicity tactics to recruit volunteers, find foster families, and increase adoptions.
  (ISBN:  978-1-61038-004-1/ LCCN: 2011914679)
  Available from the publisher, Logical Expressions, Inc. or Amazon.com.
  
• Funds to the Rescue:101 Fundraising Ideas for Humane and Animal Rescue Groups by Susan C. Daffron. Funds to the Rescue is written specifically for humane groups. The book begins with "The Hows and Whys of Fundraising" and follows with 101 entertaining and creative ideas. Armed with these 101 fundraising ideas, you'll never struggle to find the money you need to support your animal shelter or pet rescue again.
  (ISBN: 978-0-9749245-9-5; LCCN: 2009905962)
  Available from Logical Expressions, Inc. or Amazon.com
  
• Publishize: How to Quickly and Affordably Self-Publish a Book That Promotes Your Expertise by Susan C. Daffron. Winner of 2009 APEX Award of Excellence in the Books and Ebook Category and two 2009 Next Generation Indie Book Awards (finalist in the "How To" category and the WINNER in the "Writing and Publishing" category.)
  Publishize details a cost-effective method to quickly self-publish a book. In Publishize, you will find information on all the ins and outs of print-on-demand printing (without the subsidy press stigma) and get an overview of the latest online book marketing methods.
  (ISBN: 978-0-9749245-8-8; LCCN-2008910208)
  Available from Logical Expressions and Amazon.com
  
• Web Business Success: The Entrepreneur's Guide to Web Sites that Work
  by Susan Daffron and James Byrd
  is the book that demystifies ecommerce. We share all the information we've given our clients for years. It's essential knowledge that business owners should have before they create a site. The book is filled with lucid, common-sense explanations of all the geek-speak, jargon, and sales hype that can confuse you into paying more than you should to put your business online.
  (ISBN: 978-0-9749245-0-2; LCCN-2006909228)
  Available from Logical Expressions or Amazon.com
  
• VeganSuccess: Scrumptious, Healthy Vegan Recipes for Busy People by Susan Daffron and James Byrd.
  Wondering what's for dinner? If you are a vegan or vegetarian, the question is somewhat more difficult because you can't "cheat" and just zip through the drive through. Our book Vegan Success: Scrumptious, Healthy Vegan Recipes for Busy People helps you get dinner on the table fast with simple recipes anyone can make.
  (ISBN: 978-0-9749245-1-9; LCCN-2006907834)
  Available from Logical Expressions or Amazon.com
  
• Happy Hound: Develop a Great Relationship with Your Adopted Dog or Puppy by Susan Daffron is a book especially for owners of dogs and puppies adopted from animal shelters. It gives new owners the information they need to know to raise a wonderful family pet. Dr. Marty Becker, syndicated columnist and resident veterinarian on Good Morning America shares his thoughts about the book: “Happy Hound celebrates the joy and companionship of sharing your life with a rescued dog. It’s filled with pet-care information and anecdotes; I found it passionate and practical!”
  (ISBN: 978-0-9749245-2-6; LCCN-2006909898)
  Available from Logical Expressions or Amazon.com
  
• Happy Tabby: Develop a Great Relationship with Your Adopted Cat or Kitten by Susan Daffron is a book for owners of cats and kittens that have been adopted from animal shelters. Cats may seem mysterious and unpredictable to you, but the truth is that to a cat, everything she does makes sense. Once you understand feline motivations, you can more easily solve problems that arise. Happy Tabby embraces the unique aspects of living with a cat. Written in a low-key, easy to understand style, this book is filled with practical advice on raising a cat or kitten you can live with for years to come.
  (ISBN: 978-0-9749245-3-3; LCCN-2007906436)
  Available from Logical Expressions or Amazon.com
  
• Logical Tips for Mastering Your Computer: Quick Shortcuts, Tips, Tricks, and Techniques to Help You Use Your Computer More Effectively by Susan C. Daffron is packed with helpful tips on productivity, fonts, peripherals, graphics, hardware, printing, and troubleshooting. If you take a little time to learn a few computing tips and tricks, you’ll feel more confident in no time. And the good news is that all the information you learn builds on itself.
  (ISBN:978-0-9749245-4-0, LCCN:2007909557)
  Available from Logical Expressions or Amazon.com
  
• Logical Tips for Mastering the Internet: Quick Shortcuts, Tips, Tricks, and Techniques to Help You Use the Internet More Effectively by Susan C. Daffron has advice on topics ranging from netiquette and email to Web browsers, security, and creating your Web site. Like anything else, the Internet has customs and terminology that you need to understand to get acclimated online.  Armed with information, you can stay safe and keep your email under control and running smoothly.
  (ISBN:978-0-9749245-5-7, LCCN:2007909558)
  Available from Logical Expressions or Amazon.com
  
• Logical Tips for Mastering Microsoft Office: Quick Shortcuts, Tips, Tricks, and Techniques to Help You Use Microsoft Office More Effectively by Susan C. Daffron is packed with Word, Excel, and PowerPoint tips that can help you get the most out of Office, so you can get more work done in less time. Because many people use Word the most, you’ll find more tips on Word than any of the other Office programs. However, the book has helpful hints for Excel and PowerPoint as well.
  (ISBN:978-0-9749245-6-4, LCCN:2007909559)
  Available from Logical Expressions or Amazon.com
  
• Logical Tips for Mastering Microsoft Windows: Quick Shortcuts, Tips, Tricks, and Techniques to Help You Use Microsoft Windows More Effectively by Susan C. Daffron is filled with Windows file management, productivity, customization and troubleshooting tips. Once you understand a few core concepts and learn how to customize Windows to work the way you want, your productivity will skyrocket.
  (ISBN:978-0-9749245-7-1, LCCN:2007909560)
  Available from Logical Expressions or Amazon.com
  
• How to Use PowerPoint 2000 by Susan Daffron tells you everything you need to know to create presentations. Sams Publishing, 1999. Find out more about this release and other books Susan worked on for Macmillan on the Book Projects page, including Special Edition Using Microsoft Office, Easy PowerPoint 2000, and Teach Yourself Microsoft PowerPoint in 24 Hours.
  
• Microsoft Office Expert Solutions (Wrote the chapters on s Word for book on Microsoft Office), Que Publishing, 1996
  

Also contributor to:

• Top Dog Recession Busting Sales Secrets. Wrote essay titled: "Three Absurdly Simple Ways to Recession-Proof Yourself." (Also compiled, edited and laid out the interior of the book.)
  
• Success Rituals 2.0: Winning Habits of High-Achieving Women - How She Does it, and How You Can Too! Contributed essay titled, "Of Creatures and Habits."
  Also laid out the interior of the book.
  
• The Official AWE 2009 Guide: Emerging Trends Every Online Entrepreneur Must Know - Anthology from the International Association of Web Entrepreneurs, 2009. Wrote chapter titled, "Key Web Development Trends Entrepreneurs Need to Know." (Also compiled and edited the book)
  
• Streetwise Small Business Book Of Lists: Hundreds of Lists to Help You Reduce Costs, Increase Revenues, and Boost Your Profits (Adams Streetwise Series) Edited by Gene Marks, 2006.
  

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Magazine & Newsletter Articles by Susan Daffron

• Touchpoint Communications Group - Newsletter articles for quarterly Graphic Advisor and Egram e-mail newsletter, which are targeted towards people in the graphic design and printing industry.
• Association of Executive and Administrative Professionals - Wrote two computer articles and one computing "Help Desk" column for monthly Executary newsletter.
• Life Association News, Technology Bytes Column (monthly column). Topics: "Choosing the Right PC," "Laptops, Storage and Travel," "Upgrading: For Better or Worse," "The Web and Insurance Fraud," "Laptops and Presentations," "The Year 2000 Problem," "Spread the Word," "Typing at the Speed of Light," "Under $1,000 PCs--Such a Deal?" "Clean and Simple Storage," "Backing Up Murphy's Law," "Laptop Computer Security," "When Technology Bites Back," "High Tech Copilots."
• Bedford Communications (Laptop Buyer's Guide, Computer Buyer's Guide, TechEdge) Articles: "Photo Retouching Tips," "CD Labeling Software," "Desktop Publishing Tips," "Image Editing Tips," "PowerPoint Tips," "Word Tips," "Presentation Software," "Maximizer 6.0," "Harvard Publisher," "Page Layout Software," "Disaster Recovery," "45 Productivity Tools," "Corel 8," "E-Commerce--Are We There Yet?," "Time & Billing Software," "Telephony on the Internet," "Getting Tech Support Over the Web," "Utilities to Make Web Browsing Safer, Easier, Faster And More Fun," "Using Internet Search Engines," "Norton Your Eyes Only," "Using the Internet to Work from Home," "Choosing an ISP," "An Hour on the Internet," "How to Put your Catalog on the Web," "Internet Utilities," "Making Travel Arrangements on the Web."
• Advisor Publications - Articles: Internet Advisor "The Digital Travel Agent," Lotus Notes Advisor "If Only Your Application Could Speak," Visual Basic/Access Advisor "Are You Prepared for a Disaster?"
• Baseline Logic - Ghostwrote case study article for client to submit to industry trade magazine.
• Technique Magazine - Articles: "Designing with Templates," "Managing Computer Files," "Managing Time," "Software for Small Business"
• Midrange Computing - Articles: "AS/400 Automated Fax Systems," "Systems Design and Development's TCM/400," "Product Spotlight: GUI/400," "Redmond Technologies' Extend/VCR"
• GAMA International - Article: "Leadership Heroes Contest Winners"

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Newspaper Columns

• Spokesman Review (Spokane, Washington), Computer columns 2006 - 2007. These columns also are available as part of the Logical Tips site .
  
  "Street Level" Columns. Susan was on the Spokesman Review "Board of Contributors" and wrote a number of columns: Middle of Nowhere, hang a left and there we are, Cutting-edge kitty's hangout a PC play land, My life, computers -- full system integration, North Idaho is going to the wrong type of dogs, Home is where the heart of my business is. Your Turn Column: No-shows, the undependable often suffer business failures
• North Idaho News Network (Northern Idaho area, including Coeur d'Alene Press, Post Falls, and Sandpoint newspapers): Weekly "Tales from the Mousepad" columns. The column began running Feb 11, 2001 and generally appeared on Sundays until it moved to the Spokesman Review in 2006 (see above). It is also available as part of the Logical Tips site, which contains the full column archive.
• The River Journal (Sandpoint, Idaho), "Pet Tails" Columns October 2002 - 2007. Because so many people lamented the loss when Susan Daffron stopped writing about pets in the local newspaper, the River Journal picked it up. The column is also available at the Pet Tails site. Check out the full searchable column archive. In late 2006 the River Journal also started running Susan's Web Business column.
• Bonner County Daily Bee (Sandpoint, Idaho), "Pet Tails" Columns. Ran from April 1998 - June 2000. Pet care articles focusing on pets adopted from animal shelters. Even though the topic wasn't techie, the columns still give you an idea of Susan Daffron's writing style. Check out the full searchable column archive on its own site.

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Online Training/Web Site Content

• Logical Expressions - A total of approximately 1,500 articles and blog posts, including:
  • For 3 years wrote weekly Publishize newsletter. Past newsletter articles (300+) are archived at The Book Consultant along with new articles, which are posted regularly.
  • Write twice-monthly newsletter and blog posts for the National Association of Pet Rescue Professionals.
  • Write blog posts for the Self-Publishers Online Conference
  • Contribute articles to Computor Companion magazine.
  • For 5 years, wrote weekly Logical Tips ezine (approximately 400 tips).
  • For 3 years, wrote twice-monthly Pet Tails ezine (300+ articles)
  • For 2 years, wrote weekly Sandpoint Insider ezine (some articles archived on Technohomesteading site).
• Contribute Letter from the President for monthly SPAWNews newsletter and have written a number of articles for the SPAWN Web site.
• Write guest posts for numerous writing and entrepreneur-related Web sites, including Copyblogger.
• Education to Go - Wrote and taught online courses that are available at 1,400 colleges. Introduction to Quark XPress for the PC and Introduction to Quark XPress for the Macintosh. Each is an approximately 60,000 word training course with 12 Lessons of 5 chapters each along with FAQ, supplementary material, quizzes, pretests, and final exam.
• Publications International - Wrote product reviews for PDAs, PDA accessories, scanners, and image editing software for the Consumer Guide Best Buys Web Site (www.consumerguide.com).
• Rochester Initiative - For four years, wrote the twice-monthly Intelligencer online newsletter which was e-mailed to approximately 40,000 IT managers.
• Wimpy Player - Rewrote approximately 50 pages of help and sales copy for a Web site for a product that lets you put streaming media on your Web site.
  

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